My story
If the food isn't good, you won't eat it.
That's the real reason so many calorie deficit meal plans stop working after a few weeks. The fix isn't more willpower, it's making proper home cooking part of your normal week. But that's hard to keep up when you don't have a stocked fridge and a few go-to recipes ready. So you end up snacking, or cooking whatever you already know, even if it doesn't fit your macros. Then you're back to your old routine, and the goal slips further away.
Hi, I'm Lana
I built this to fix that exact problem for myself. I'm juggling a lot of roles at once: mum, work, the gym, hosting friends for dinner at the weekend. Not everyone in my house eats the same way either. My husband won't touch fish, and I love it, it's such a good source of protein. More often than I'd like, I gave up and just cooked one meal instead of two.
Sticking to my calorie target and hitting my macros, while keeping enough energy for the gym to build muscle (which, by the way, is one of the best things you can do for your metabolism), was never straightforward. And counting calories by hand? I could never keep it up for more than a week or two. It felt like the same loop over and over: eat properly for a bit, slip back to whatever's easy, feel guilty about it, then try again from scratch. Every time, I'd lose the progress I'd made.
The one time it actually worked was when I paid a nutritionist. Having someone checking in on me for a couple of months made all the difference, and I got real results. But that's not something I could keep doing forever. I can't pay someone indefinitely just to make sure I'm eating the way I'm supposed to.
So I built it myself
And it worked. I decided to share it with anyone who's felt the same way.
First, I tried out hundreds of recipes myself. Turns out not everything that looks good on an Instagram reel actually tastes good in real life. I spent a lot of time in the kitchen, and a fair bit at the shops, working out what genuinely holds up. I started a food blog and an Instagram page where I share the recipes I'd actually make again.
I stick to high protein recipes, aiming for around 30g of protein per meal, with carbs and fat sitting somewhere around 30-40g each. Most sports nutrition research points to somewhere around 1.6 to 2.2 grams of protein per kilo of bodyweight a day for anyone training regularly, roughly double what more general guidelines suggest. If you want the detail on why protein matters this much, I've written it up properly in the Learn section of the app.
The app itself
I'm a software engineer by trade, so once I'd worked out what actually worked for me, I built an app around it. It takes my recipes and turns them into a personalised meal plan, with the macros and calories worked out for every day of your week, before you've cooked a single thing.
It works in three simple steps:
- 1Pick your meals and snacks from the cookbook.
- 2The app builds your full shopping list, with a cost estimate for however many people you're cooking for.
- 3Shop, hit Start your week, and follow the cooking instructions for morning, afternoon and evening.
A lot of the recipes are built to batch cook, so you can freeze portions or prep something once and reuse it across a few different meals during the week, which saves real time.
It gives you more than a number on a plate. It takes the decision making out of your hands entirely, so there's nothing left to figure out each evening.
I'm also a mum, and almost every recipe on here has passed the toughest test I've got: my own kid. There's nothing quite like hearing, “Mum, the food you cook is SO GOOD!”
Ready to try it yourself?
I've opened up a beta to a limited number of people. Be one of the first to try it, free.
This page shares my own experience and how I built this service. It's general food and recipe information, not personalised nutrition or medical advice. Please speak to your doctor or a registered dietitian before making significant changes to your diet.